Publicity Creating organized the consumer test of photographic paper under the trade mark ColorWay, which was attended by 23 professional photographers. 

The talk show "The new generation of PR-specialists on the Ukrainian market. Who will win: the founders or the new comers?" took place during the 10 th Kyiv International Advertising Festival.  

 The purpose of this PR-campaign is to achieve the marketing objectives of the client by informing the audience about new products and to support consumer’s loyalty.