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News / contracts / Publicity Creating launches new project to promote the Ukrainian beauty cosmetics of the Image Laboratory
18 May 2009

 The purpose of this PR-campaign is to achieve the marketing objectives of the client by informing the audience about new products and to support consumer’s loyalty.



 In 2009, the company of strategic communications Publicity Creating continued to cooperate with the trade mark "Image Laboratory". The purpose of this PR-campaign is to achieve the marketing objectives of the client by informing the audience about new products and to support consumer’s loyalty. The first step was the launch of thematic programs on radio. 


The PR-campaign for the Image Laboratory’s products started on the 1st of June, 2009 on air of The Russian Radio. The antiseptic Image Laboratory’s healing balm sponsors two programs on The Russian Radio: The First Family Morning Alarm Clock Show and The Table of Orders. During these radio programs the audience will be informed about healing properties of the balm. Drawing of gifts for the audience on the live broadcast and hiring of the image audio-spots will also take place on air of The Russian Radio. 


Publicity Creating collaborates with the trade and production association Image for the last two years, carrying out an integrated programs that promote this trade mark throughout Ukraine. 



 

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