Main results of the research of the Efficiency of PR, Treatment of PR-services.

Main results of the research of the Efficiency of PR, Treatment of PR-services.

On the 22nd of September 2002, during research for the exhibition REX-2002 were surveyed 506 respondents from 9 areas, including:
•    273 respondents (54%) is the Management of companies (managers in advertising, marketing, PR, to work with clients and designers, journalists, sociologists ...),
•    192 men (38%) - top-management companies (directors, heads of marketing / advertising / PR, economics, etc.)
•    11 (8%) are secretaries, assistants, referents.

PR efficience as compared with advertising:
•    48.3% of respondents believe that PR is more effective instrument for promotion than advertising,
•    20% - do not think so
•    26% - do not know, difficult to answer
•    5.7% - think that everything depends on marketing objectives and a product.