In October 2011 in the structure of the strategic communications company Publicity Creating were allocated two areas of working with clients: corporate and «retail». Corporate direction was selected to achieve the highest quality of service to clients aimed to obtain strategic PR purposes in the long-term complex projects.

          In October 2011 in the structure of the strategic communications company Publicity Creating were allocated two areas of working with clients: corporate and «retail». Corporate direction was selected to achieve the highest quality of service to clients aimed to obtain strategic PR purposes in the long-term complex projects. The aim of retail area is to coordinate Publicity Creating work with single projects and activities in the short and medium term.
          Selection of those two directions is primarily due with increasing number of Publicity Creating clients in 2010-2011 years, and with need to take into account the specific requirements of corporate and retail clients. Both areas combine high quality care and proper attention to clients, according to the specifications and stated quantitative and qualitative indicators of collaboration.
          The center of corporate direction of Publicity Creating is the strategic long-term reputation and marketing objectives of clients for over the six months, a year or more. Thus, in dealing with each corporate client we use a wide range of PR-tools, often from 10 to 15 during the implemented program. All elements of the program are carefully selected and harmoniously linked, have various forms of information and, simultaneously, the targeted influence.
          Implementation of comprehensive programs for corporate client of Publicity Creating allows it to become the market leader, to establish or strengthen the relationship with partners, and the first person of the client company to become speaker of the market.
          In marketing dimension a full work cycle of Publicity Creating corporate direction allows the client to enter the Top 5 (Top 3) on the market, to successfully launch a new trademark to the market or an existing brand to a new market etc.
         "We develop and implement comprehensive long-term programs from the first year of the company. But the selection of corporate and retail directions in the structure of our company is a necessary step to further improve client service. We are sure that these changes soon bring good results for our clients" says general director of Publicity Creating Valeriy Kureiko.