In January 2011 Publicity Creating held a strategic session that contained a series of trainings and workshops on actual subjects and was held under the motto “We solve the problems of clients in new way”.

In January 2011 Publicity Creating held a strategic session that contained a series of trainings and workshops on actual subjects and was held under the motto “We solve the problems of clients in new way”.

The purpose of the session was to introduce new methods and approaches of PR-promotion and to develop staff proficiency. The need for the session was also caused by the end of crisis period and increasing the number of clients in the company.

Among the topics that were reviewed and processed by experts during the session there were: “The new 3D-thinking in PR”, “Creation of information chains”, “A new approach to press events”, “Effective methods of working in Internet and social media”, “New channels of communication”, “The Five Star service for clients” and others.

The final training session was held out of the city and accomplished by creating new efficient schemes and algorithms - both internal and external, and first of all for working with clients. During the session the leaders and experts of the company took floor.

“Nowadays the key tools in the PR except texts and photos are online videos and comments in the networks. Traditional PR-actions are the thing of the past, on the agenda - the interpenetration of on-line and off-line methods. Companies want to communicate with their target audiences directly without media mediation. They want to see a concrete result of PR activities. Thus Publicity Creating will act in these areas in 2011” - said Valery Kureiko, CEO of the company.