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News / about company / Publicity Creating - the leader of Social Media Activity Index 2012 rating
7 November 2012
 

Publicity Creating – the Company of Strategic Communications second time took a leading place in the rating of Internet and social networks activity among the Ukrainian companies.



Publicity Creating – the Company of Strategic Communications second time took a leading place in the rating of Internet and social networks activity among the Ukrainian companies. Rating Social Media Activity Index 2012 conducted by the International Marketing Group Ukraine in June and July of this year.

Participants of the research were companies from the 3 industries - banking, FMCG and PR-services. The criteria for active work on the Internet and social networks such indicators were: regular updates of the corporate website, presence of media channels and on-line forms, integration of a corporate site with social networks (social plugins, button "like", etc), number of followers / fans / friends of pages in social networks and regular updating of the information, presence of a corporate blog, blogging company's top managers, and other online activities.

For each of the indicators every company, which took place in the rating, was given a certain number of points. Noteworthy, Publicity Creating scored maximum points not only in their sector (PR-agencies), but also in the ranking as a whole. Thus, the leader of the ranking Social Media Activity Index for banking services received 36 points, and the leader of the FMCG sector- 30 points. The number of points Publicity Creating is 44, which substantially exceeds the rating of the leaders another industries. Last year in the same research Publicity Creating leaders is also ahead of other branches, but at 1 point.

As for the PR-agencies, the Publicity Creating far ahead of his colleagues in the amount of news, multimedia and interactive areas on the site and the pages in social networks - the nearest competitor is behind the Publicity Creating 19 points.

As the General Director of Publicity Creating Valery Kureyko says: «Publicity Creating shows a personal example to have an active communication with the client and the consumer on the Internet, our customers can see themselves how to represent the company in social networks, interactive forms which can be used on the site, how to work with the video in Internet. We don’t just offer new forms to our customers; we ourselves go with the times».

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