Valeriy Kureiko, General director of Publicity Creating Company considers most claimed types of PR-instruments in the field of trade-promo two of them: events and partner programs.

Support of the sales system always was important, and in the period of crisis trade-promo for many companies is the one direction, where invest efforts and funds. No wonder that PR, which influences on sales, also remained actually.

Valeriy Kureiko, General director of Publicity Creating Company considers most claimed types of PR-instruments in the field of trade-promo two of them: events and partner programs.

PR actively helps in supporting and development of relationships with partners on a marketing chain, by the holding of seminars, conferences, master-classes and other events. Experts notice that appearance on such events rose considerably, and an «order of the day » became more saturated.

Different PR-programs, directed to partners, serve the same aims. «The partner programs during a crisis became more concrete and not such long, as before. Today it’s important to get efficiency as quick as possible: both for a company and for partners. Many companies try to hold marketing actions exactly with the PR-programs, because in this case they work better», - Valeriy Kureiko noticed.