The copywriting department started a successful functioning since January of this year in the Publicity Creating Company. It consists of 2 editors and 10 copywriters.

The copywriting department started a successful functioning since January of this year in the Publicity Creating Company. It consists of 2 editors and 10 copywriters. The main purpose of  the department is to write the series of articles during PR-campaigns for clients of different markets.

The main advantage of the service is the possibility of writing a large number of articles of high quality for a relatively short time. On thewhole, the department can create up to 300 articles per year.

According to Rouslana Plis - the Publicity Creating Managing Partner, writing a good PR-article remains topical issue for the Ukrainian PR-market.
"Not every journalist can write more than 10 different articles for the same company or product, while for a PR-specialist this is normal. We are trying to attract journalists with experience, which are specialized on certain subjects. But they can work on the basis of PR-strategy and information model, developed for each client. In the combination of PR-technologies and professional journalists’s afforts  we can achieve predictable results, " said Rouslana Plis.