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News / events / professional pr in Ukraine, public relations in Ukraine, pr-services in Ukraine, efficient pr campaign, pr outsourcing, pr outsourcing in Ukraine, publicity, publicity creating, Publicity Creating
21 February 2007

On the 21st of February, 2007 in UNIAN conference hall, results of the first market research of PR-services in Ukraine were introduced.



On the 21st of February, 2007 in UNIAN conference hall, results of the first market research of PR-services in Ukraine were introduced.

 

The study was conducted in January and February 2007 by the Publicity Creating Company and the Bureau of Marketing Technologies. Research was conducted by interviewed experts face-to-face among representatives of the major companies operating in the financial, construction, automotive, FMCG and other markets. During the study were interviewed 60 representatives of companies that are directly responsible for the PR-diyalnist.

 

The Publicity Creating Director of Strategy and Creative – Rouslana Plis said, “PR-agencies and community organizations should take a clear position. The PR-market can no longer be a supplement to advertising. This seriously slows the development of PR-industry. The research showed customers require a clear distinction between advertising and public relations. They expect from PR-agencies, professional work according to western standards.”
 

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