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News / cases / Video interview as an effective instrument of promotion: the experience of Publicity Creating
29 October 2010
 

 In 2010, specialists of Publicity Creating implemented several video interviews for clients. Video as part of integrated communications programs can solve such problems: the personification of the company and brand, PR of the first person, informing consumers and partners from "first hand", forming of knowledge of the products and services.



 In 2010, specialists of Publicity Creating implemented several video interviews for clients. Video as part of integrated communications programs can solve such problems: the personification of the company and brand, PR of the first person, informing consumers and partners from "first hand", forming of knowledge of the products and services.

Presently there are a few such projects on the finishing stage. In particular, the ongoing cycle of video interview for the company LEACOND, the official trade partner of a Japanese corporation DAIKIN in Ukraine. Key issues of interview - current information and information about updates and trends on the climate in Ukraine and the world.

Also we’re preparing a series of video interview for "E-Consulting”, Gold Certified Partner Microsoft®. The main objective is to disseminate information about the CRM-system on the platform of Microsoft Dynamics™ CRM, as well as the benefits it provides for business development.

For the Ukrainian producer of natural "live" cosmetology TM Iren Bukur were developed scripts and video footage, aimed at a broad range of consumers. Specific of arget audience has led to the areas of sharing material - the online video resources and social networks.

Firstly, video interviews is an effective method of direct communication with the target audience, with an audiovisual support, consider experts of Publicity Creating.

General Director of Publicity Creating Valeriy Kureiko said: "During the video interview, representative get unique opportunity to directly appeal to its target audience, while extremely important factor is the personal influence of speaker. But for such method to effective, it is needed to remember such axioms, as regularity, well thought-out themes, and sites for the placement of video interviews”.

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