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News / cases / Publicity Creating Company Provided Information Support for Survey Results of Soft Drinks that Contain Juice
11 February 2010
 
In the IV quarter of 2009 the Publicity Creating Company provided information support about results of independent testing of soft drinks that contain juice.



In the IV quarter of 2009 the Publicity Creating Company provided information support about results of independent testing of soft drinks that contain juice.

Testing of soft drinks was conducted by TSNPE "Test" (magazine "Consumer Guide") during September 2009. The study included 5 brands of soft drinks with basic taste "apple», produced by Ukrainian manufagturers: «Jaffa Spring», «Biola," Bon Buason "," Zhivchik"," FruTonus.

Soft drinks with juice are relatively new products in our country, which gain increasing popularity among consumers. Aim of the project - to familiarize consumers with research results of soft drinks with juice, as well as to explore consumer attitudes to this type of products.

The information Campaign highlighting results included both traditional forms of information (press releases writing and distribution), as well as innovations. Particularly, were organized surveys among famous nutritionists on subject the Healthy Food and consumer blitz-survey on streets of Kyiv about "Vital Drinks".

These projects informed consumers about experts’ opinion of soft drinks that contain juice, main advantages of such products, as well as to determine consumers’ opinion about these drinks.

"The experience of cooperation with TSNPE" Test " proved that such projects require information support. This is because research of quality of food is key to ensure that we buy useful and safe for human health food," said the Director General of Publicity Creating Company, Valeriy Kureiko.

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