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News / cases / Publicity Creating Company Implemented PR-campaign for the Branch of Ebm-papst in Ukraine
9 February 2010

 

In 2009 the Publicity Creating Company realized a full range information campaign for the branch of the German company ebm-papst in Ukraine.  The program aimed to strengthen relationships with the company’s partners, as well as to promote energy effective EC-technologies in Ukraine.


 

In 2009 the Publicity Creating Company realized a full range information campaign for the branch of the German company ebm-papst in Ukraine.  The program aimed to strengthen relationships with the company’s partners, as well as to promote energy effective EC-technologies in Ukraine.
 
The information campaign was held in mass-media (articles in specialized press), and press-release writing and distribution (29 in total).
 
As a result, in 2009 about 500 editorial posts were made in mass-media (in specialized, business and internet media).
 
The branch of ebm-papst in Ukraine in 2009 also strengthened partnership with Institutes, which teach specialists for energetic, heating and vent markets. Thus, teaching stands about EC-technologies were given to: the Kiev institute of Energy-savings and Energy Management, Odessa Academy of Cold and Kharkov State University of Building and Architecture.
 
The Director General of Publicity Creating Company, Valeriy Kureiko noticed, “With the ebm-papst brand we cooperate for more than three years. Our client is specific: it operates only on B2B-segment; it promotes innovative, energy effective technologies; and, thirdly, the target audience are producers, specialists of a vent technique, as well as power engineering specialists, heating engineers etc. The basic result of our collaboration with the EBM-PAPST Ukraine company, is a considerable increase in acknowledge of the brand, popularization of EC-technologies, positioning of producer and supplier in the premium-segment of a national vent market, and also reputation management in Ukraine.
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