The contest is conducted in order to illuminate important features on the market of climatic equipment.

Results of the Fresh Idea Contest were announced on the 2nd of February, 2009, in Kafka Café (Arena City). Sponsors of this contest are: the Likond Company under espousal of Daikin Europe N.V. headquarters, and PR-partnership of the Publicity Creating company.

The contest is conducted in order to illuminate important features on the market of climatic equipment. The Fresh Idea Contest 2008 assessed 33 articles, which had 19 publications (specialized, business etc.), from 20 participants.
Articles were assessed in three nominations: the Best Technical Article, the Best Consumer-oriented Article, the Best Business Article.

Conquerors of the Contest were rewarded with: Daikin air- conditioners (elite and budget split systems), and phorocatalytic cleanser of air from Daikin.

In 2009 sponsora decided to held out the Fresh Idea Contest.
“The Fresh Idea Contest is “long-lived” contest on the market. Success of the project was based on quality of a company, impartiality and client trust,” said Veleriy Kureiko, the General Director of Publicity Creating.