Guidelines are based on the experience in tendering for PR-services in Ukraine, as well as on the international experience.

Publicity Creating organized the consumer test of photographic paper under the trade mark ColorWay, which was attended by 23 professional photographers. 

The talk show "The new generation of PR-specialists on the Ukrainian market. Who will win: the founders or the new comers?" took place during the 10 th Kyiv International Advertising Festival.