It's no secret that the Internet can be a source of public relations problems for companies - primarily through the possibility of spreading negative information. What should be done in such cases and how to prevent negativity in the Internet?

Among the main causes of negativity in the Internet Ruslana Plis, Publicity Creating Managing Partner, calls the lack of reliable information and attacks of competitors. "The basis of effective work with negative information is the constant monitoring of the Internet space," - the expert said.

Experience shows that good results can be obtained by dynamically acting in two directions - to neutralize the existing negative and distribution of positive information.

A principal method of "preventing" the appearance of negativity in the Internet Ruslana Plis called regular and systematic public relations activities.