Phone:
+38 (044) 390 07 29; 
 
Address:
Kyiv, Ukraine, M.Hrinchenko Str., 4
E-mail:
777publicity@gmail.com
News / video / Publicity Creating arranged a contest and EKO-market awarded journalists specializing in the Ukrainian retail industry
3 December 2012
 

On December 4, 2012 It was hold a press-lunch in Clockfacer agency, Kiev, during which the results of the journalist’s contest “From The Supermarket’s Life” for the best retail-related article. The organizer of the contest is EKO-market network, and the PR-Partner of the project is «Publicity Creating».



On December 4, 2012 It was hold a press-lunch in Clockfacer agency, Kiev, during which the results of the journalist’s contest “From The Supermarket’s Life” for the best retail-related article. The organizer of the contest is EKO-market network, and the PR-Partner of the project is «Publicity Creating».

In total, 57 articles published by 21 authors took part in the "From the Supermarket’s Life" contest. The participants of the competition were, in particular, journalists from such popular newspapers as "Segodnya", "Focus", "Comments", "Investgazeta", "Obozrevatel», AllRetail, «Mir Productov" and many others. The articles were published in the popular, business, specialized and digital media.

The entries for the competition were evaluated in three nominations, the winners were, respectively:

• Svetlana Popel - for the best consumer-related article ("Ukrainians resumed eating semi-finished products," published in the weekly newspaper "Comments").

• Alena Grinevskaya - for the best business-related article ("ECOnomic development", published in Investgazeta newspaper).

• Vladimir Mikhailov, Ksenia Platonova - for the best specialized article ("The economical era," published in "Mir Productov" newspaper).

The winners were awarded with certificates and valuable gifts among which were Apple iPad tablets. The other contestants were also rewarded with certificates and incentive prizes - EKO-market Christmas presents’ sets.

The jury judged the works of the participants according to the following criteria: the coverage of the Ukrainian retail topical issues, debunking of common myths about the commercial networks and conducting researches at this market, contribution to the consumer awareness about supermarkets’ activity etc.

Commenting on the results of the competition, Chief Marketing Director of "EKO-market" network, Vitaly Tkachenko, said: "The competition received very different articles, but almost all were objective and analytical, many were worth a victory and it was hard to choose the best of the best. I’m very pleased that retail excites such overwhelming interest among journalists prompting them to write interesting and useful for the public articles. "

In addition, Vitaly Tkachenko stressed that productive communication with customers is very important for retailers. That is why "EKO-market" is open to media inquiries and strives to render maximum assistance to the journalist by providing them with the information they are interested in.

The goal of the competition "The Supermarket’s Life" (6 months) was to encourage more profound and active coverage of the topical issues in the retail sector (mainly nutrition one) in the Ukrainian mass media and to convey the objective information about the supermarkets’ activities to the final consumer.

The duties of the PR-partner of the project included but didn’t limit to: the development of the project and contest conditions, collaboration with journalists, collection of the works, conducting the solemn ceremony, preparation of media-kit, prize money, texts materials and reports, informing on the corporate pages of the social networks.

In 2012 alone Publicity Creating in the frameworks of the annual PR-promotion programs, hold 4 contests for journalists specializing in the following markets: agro-technology, construction, retail, cosmetology.

The longest one is the "Fresh Thought" contest that was conducted with the support of TM Daikin (9 years on end).

13.10.2014
Good content: how it must look like and how to create it?
2.10.2014
How to implode offline events to online one: advices from practical experience
2.10.2014
How to implode offline events to online one: advices from practical experience