How to inform the audience about the joint project of well-known brands effectively?

Joint projects in various business areas becomes more and more popular, for example this year consumers have observed a kind of "parade" of co-brand cards from banks and retailers.

In a situation when the struggle for the consumer becomes stronger it is important to show the benefits of the joint project as effectively as possible. It did three well-known brands Eldorado, Alfa Bank and VISA – with the Publicity Creating assistance.