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News / video / Effective PR to join projects
17 August 2011

How to inform the audience about the joint project of well-known brands effectively?

Joint projects in various business areas becomes more and more popular, for example this year consumers have observed a kind of "parade" of co-brand cards from banks and retailers.

In a situation when the struggle for the consumer becomes stronger it is important to show the benefits of the joint project as effectively as possible. It did three well-known brands Eldorado, Alfa Bank and VISA – with the Publicity Creating assistance.

We talked to Valeriy Kureyko of Publicity Creating about Strategic Communication and PR. This is what he said about it.
Яка мова може стати головною міжнародною замість англійської та чому?
Good content: how it must look like and how to create it?