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News / video / Premium-anniversary for premium-brand
18 February 2011


The anniversary is an important event for any company. How to host this event at a high level?


Preparing to celebrate the company or brand birthday, You must determine the purpose of this event. From here other solutions will be done - the format, place, invited guests, program ...

Of course, it is important to correlate the event with brand positioning. For example, in a premium segment, the event must organized at the high level even if the brand only one year has. That's what we did for TM IREN BUKUR (live natural cosmetics "lux class").

Carefully considered program of the event, stylish live music, exquisite food and beverages, gifts, communication with Irina Bukur, brand founder - all these created an unforgettable pleasant atmosphere.

We talked to Valeriy Kureyko of Publicity Creating about Strategic Communication and PR. This is what he said about it.
Яка мова може стати головною міжнародною замість англійської та чому?
Good content: how it must look like and how to create it?