In the report by Valeriy Viktorovich Kureiko urgent issues considered, concerning neutralization of negative information and rumors about Ukrainian steel products, ways and methods of forming positive reputation of metal manufacturers in Ukraine and abroad.

In the report by Valeriy Viktorovich Kureiko urgent issues considered, concerning neutralization of negative information and rumors about Ukrainian steel products, ways and methods of forming positive reputation of metal manufacturers in Ukraine and abroad.

V. Kureiko, in particular, noted that in comparison with 2004, the market of steel manufacturers  had quantitative changes. Almost every large company recognized the need of public relations. The problem is that large steel companies usually hire foreign public relations agency, which defends the interests of their countries. The solution is in education and team formation of local PR-professionals, with the help of agencies and experienced practitioners of the market.