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News / trends / Survey of the Ukrainian PR-market
6 February 2002

208 respondents were surveyed during the PR-market research on the exhibition Management of a Company 2002.



208 respondents were surveyed during the PR-market researchon the exhibition Management of a Company 2002.

 

Results of the research:
-    38.5% consider PR as an effective mean of promotion as compared to advertising;
-    9.1% do not think the PR is efficient in promotion as compared to advertising;
-    34.6% had nothing to say.
-    10.1% think that it is better to use both –advertising and PR;
-    7.7% said that everything depends on marketing objectives and a product.

 

Marketing managers and CEOs are mostly concerned in company’s promotion.
 

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