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News / trends / An Open Letter About the Need for Independent Research of Ukrainian Market of PR
10 November 2006

Publicity Creating turned to professional associations and operators with an open letter about the need for independent research of Ukrainian market of PR



Publicity Creating turned to professional associations and operators with an open letter about the need for independent research of Ukrainian market of PR

 

The Open Letter


To the President of the Ukrainian League of Public Relations (PR-League)
To the President of the Ukrainian Association of Public Relations (UAPR)
 PR Operators of Ukrainian market of PR
 

Ladies and gentlemen, colleagues,


Recently, the development of Ukrainian PR market has accelerated. It is growing quantitatively and qualitatively. The situation in the market is constantly changing as new specialized companies launch, the range of services expands, while the customer demands increase. Intensified the work of two professional associations of specialists. State, business and society in general, begin to understand the importance and nature of professional, ethical PR-activities for the development of a democratic society, civilized competition and establishment of independent media.


At the same time, Ukraine has no objective information on the status of PR-market, the dynamics of development, major segments, ranking of the leading operators and so on. This complicates the work of professional companies with customers and establishing contacts with foreign partners.


Expert assessment of individual professionals, agencies, non-core public organizations that are introduced from time to time in media, due to some reasons, are subjective and do not reflect the real situation.


Publicity Creating, as one of the experienced specialized companies that are directly and actively took part in the development of PR-market, appeals to the PR-League, UAPR and all interested operators to offer financial and organizational support for joint research of Ukrainian PR-market.


We are confident that an objective assessment of the market based on research carried out by an independent company, will contribute to the structuring and further qualitative growth of Ukrainian PR-market, development of PR in our country.

 

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