Publicity Creating as the task from Ukrainian producers of VAZ, conducted an information campaign for consumers and media

Publicity Creating as the task from Ukrainian producers of VAZ, conducted an information campaign for consumers and media
 

From the 1st of June, 2006 in Ukraine it is prohibited to manufacture cars, engines that do not meet environmental standards Euro-2, and from the 1st July it will be allowed the first registration of such vehicles in the traffic police.

Information campaign, in particular, included work with market experts in order to raise the subject of the euro-2 in Ukrainian media, to show advantages and disadvantages of the legislative innovations.

As a result of information campaigns in specialized, business, popular and regional press and the Internet, introduced a lot of information that illuminate the problem of the Euro-2 in various aspects.