In July-August 2002 the center of PR consulting Publicity Creating conducted a telephone survey on Interest in the PR-services, Treatment of seminars on the Subject of PR".

In July-August 2002 the center of PR consulting Publicity Creating conducted a telephone survey on Interest in the PR-services, Treatment of seminars on the Subject of PR" .

During the study polled 922 companies. Questions were addressed to managers of companies, heads of marketing departments and PR-managers. More than 75% of respondents are interested in PR-services to solve various problems of their organizations, and the desire to participate in seminars on topics PR expressed over 90% of respondents.

According to the creative director of Publicity Creating - Rouslana Plis, in the context of the overall development of PR, research results show significant progress in understanding the companies of the fact that PR is different from advertising, marketing research and other communications.