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News / trends / A PR-boutique or a PR-supermarket? The Golden Mean is a Specialized Salon
30 July 2008

 At the Nineth Kiev International Advertising Festival a master class was held out by the CEOs of the Publicity Creating Company: Valeriy Kureiko – the General Director of the company; and Rouslana Plis – Publicity Creating Managing Partner.



 At the Nineth Kiev International Advertising Festival a master class was held out by the CEOs of the Publicity Creating Company: Valeriy Kureiko – the General Director of the company; and Rouslana Plis – Publciity Creating Managing Partner.


The subject of the event was Positioning of a PR-agencies is a Handicraft Shop, a Boutique, a Supermarket or an Industrial Production?


Experts of the Publicity Creating Company are sure that there is no clear specialization of pr-agencies yet. But it’s a fact that soon communication agencies would be more specialized.


“Agenicies, which are specialized in all spheres, would not be popular soon because this effects  success of a PR-agency itself. In addition, clients are interested in specialization and efficiency of provided services from pr-agencies,” thinks Rouslana Plis.
 

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