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News / trends / 5 Years of the Ukrainian Market of Commercial PR
18 February 2003

On the 18th of February, 2003, the press center of the Ukrainian time in the Ukrainian House, held a press conference 5 Years of the Ukrainian Market of Commercial PR , organized by the Publicity Creating Company.



On the 18th of February, 2003, the press center of the Ukrainian time in the Ukrainian House, held a press conference 5 Years of the Ukrainian Market of Commercial PR , organized by the Publicity Creating Company.

 

5 years that passed, were important to PR market in Ukraine. Market - originated in the mid-90th years, its formation started in 1999-2001 and in 2002 started the separation of the advertising market.


During the period from 1997 when the the Publicity Creating company started its activities, PR on the national market has experienced major changes. Quantitatively market has grown. Today there is no company that would not use PR-instruments in its activities: starting from press release writing to the organization of press events. Also, there is no media that would not publish news of companies or other promotional information .

 


Next 5 years will be the future development of PR in Ukraine as a separate, high-tech sphere aimed at achieving mutual understanding between companies / organizations and various audiences. The key processes that will take place on the market during 2003-2008: separate budget on advertising and PR,  increase in the number of specialized agencies at least 3 times, the emergence of a professional association of PR-specialists, the appearance of the first generation of certified professionals in the field of PR, the selection of consulting as a service in the field of PR. All this will contribute to the active development of Ukrainian market of PR.
 

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