Strategic Communication and PR
E-mail: 777publicity@gmail.com
208 respondents were surveyed during the PR-market research on the exhibition Management of a Company 2002.
208 respondents were surveyed during the PR-market researchon the exhibition Management of a Company 2002.
Results of the research:
- 38.5% consider PR as an effective mean of promotion as compared to advertising;
- 9.1% do not think the PR is efficient in promotion as compared to advertising;
- 34.6% had nothing to say.
- 10.1% think that it is better to use both –advertising and PR;
- 7.7% said that everything depends on marketing objectives and a product.
Marketing managers and CEOs are mostly concerned in company’s promotion.