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06 / 02 / 2002
Survey of the Ukrainian PR-market
Category: trends
208 respondents were surveyed during the PR-market researchon the exhibition Management of a Company 2002.
Results of the research:
- 38.5% consider PR as an effective mean of promotion as compared to advertising;
- 9.1% do not think the PR is efficient in promotion as compared to advertising;
- 34.6% had nothing to say.
- 10.1% think that it is better to use both –advertising and PR;
- 7.7% said that everything depends on marketing objectives and a product.
Marketing managers and CEOs are mostly concerned in company’s promotion.
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