Publicity Creating Agency organized  press lunch for the Representative Office of Lenovo Company in Ukraine.

On the 10-th of July,  2013, Publicity Creating Agency organized  press lunch for the Representative Office of Lenovo Company in Ukraine. The key representatives of Lenovo and the representatives of the most influential Ukrainian mass media participated in the meeting “Lenovo: New Horizons”.  
 The scope of the Event, which partly had the exclusive character, foreseen the communication in the non-formal atmosphere on the core issues of the IT market. The management and the leading representatives of the Representative Office of Lenovo Company in Ukraine told about the main trends of the market and shared the Lenovo’s plans on the development in Ukraine. Weijian Zhou, the Head of the Lenovo Representative Office in Ukraine, emphasized in his speech that the company is the leader in the sales of the PC and plans to extend the line of such products as tablets, smartphones as well as to develop its work at the corporate field.

The presentation of the unique and newly-designed products, some of which were presented for the first time in Ukraine, became the key moment of the Event. Ultrabook Lenovo ThinkPad X1 Carbon, slim sensory notebook Lenovo Flex 14, smartphone Lenovo A390, modern ultra-compact desktops and Аll-in-one devices picked the interest of the journalists the most.

During the Event Publicity Creating was presented as a new PR partner of Lenovo Company in Ukraine, which will support and develop the public relations of the company with mass media, consumers, and the public as well as foster the further strengthening of the Lenovo brand in Ukraine.

As commented by Rouslana Plis, Publicity Creating Managing Partner, “this Event became the first, organized by us for Lenovo just at the start of our cooperation.  We invited a very respectful target audience in order to inform the mass media on the unique and newly-designed products of Lenovo. The format of press lunch let all the participants to get to know the Lenovo’s team better and to become first to know the newly designed products and plans of the company. We are glad to start our cooperation with such a dynamic and innovative brand as Lenovo, and we are convinced that this cooperation will be efficient”.