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16 / 10 / 2007

Paid Articles in Press: Volumes, Budgets, Problem of Identification

Category: cases

On the 16th of October the round table on the theme Paid Articles in Press: Volumes, Budgets, Problem of Identification took place in the media-centre Glavred Media.

The event was organized by the Publicity Creating Company and Telekritika magazine. Interest in the event found journalists of more than 25 general and specialized media, and information agencies.
The reason for discussion was the study, conducted by the Publicity Creating Company with participation of the Institute of Advertising.


Experts are sure that the research of paid articles is the first step, which will force experts to see real budgets for paid articles and make conclusions.
 

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