Publicity Creating was responsible for the media component of this press-event

Press Launch “Lenovo: revealing the secret code of success” was held in Kiev on November 28, 2013.

Publicity Creating was responsible for the media component of this press event.  Strategic Communications Company is a PR partner of the Lenovo representative office in Ukraine since July 2013.

Press Launch was devoted to the introduction of the new Lenovo devices, especially Yoga Tablet. The event was attended by over 75 journalists from various Ukrainian media: business and trade publications, glossy and interior magazines as well as news agencies and TV.

Many journalists attended the event because they were very well informed about it in advance, and also due to the interesting topic of the press launch and bright speakers, among whom were Head of Lenovo in Ukraine Weijian Zhouand Gleb Mishin, vice president of Lenovo in the region EAST (Russia, CIS and Eastern Europe).

Prior to the event correspondents of BUSINESS channel asked key speakers to comment the tendencies on the Ukrainian market of Smart Connected Devices, which unites all devices with access to the Internet (PCs, tablets and smartphones), and positions of Lenovo in these segments. Three Ukrainian editions - magazine “Business”, IT-portals “Gagadget” and “Computer Review” recorded an exclusive interview with Gleb Mishin right after the event.

The event took place at the Small Opera and was styled as a “secret laboratory”. Thus, the journalists entered the hall through the scanners, presented tablets were handed to the speaker by the girls - "secret agents" who have descended on the scene literally from the ceiling, while the event itself started with guests taking in secret cocktail-translator.

Press Launch “Lenovo: revealing the secret code of success” is the fourth press event that the company Publicity Creating organized for Lenovo. Closed Press Lunch for specialized and business media was held in July, large-scale Press Launch of the K900 flagship smartphone was organized in August, and it was attended by more than 80 journalists. In the press center of IA “LigaBiznesInform” Internet Conference: “Lenovo: Actual supply of computing devices for business” was arranged in September for Corporate Sales Department of the Lenovo Representative office in Ukraine.