January 21, 2014 in Kyiv, a solemn opening of the first in Ukraine Medical Center, named INGO was held

January 21, 2014 in Kyiv, a solemn opening of the first in Ukraine Medical Center, named INGO was held; Publicity Creating Сompany was the PR-opening partner.

The INGO Medical Center is a clinic with modern medical-diagnostic equipment and a staff of skilled professionals in different directions. This clinic is fitted with latest equipment from leading manufacturers. The center is multidisciplinary, so it allows providing all the necessary list of medical services in one place. In the center there are a diagnostic department, that’s why a visit to the center even more convenient for patients. For the convenience of visitors, the building is situated in the heart of Kyiv, and on the floors arranged comfortable waiting areas.

Meeting journalists with Ingo Medical Center began with a press breakfast in the inviting lobby of the center. More than 25 journalists from leading publications (female gloss, magazines and Internet portals, which writing about health and business publications, news agencies) attended the event.

According to experts, the market for voluntary health insurance (VHI) in Ukraine has a high growth potential. As Igor Gordienko, Chairman of the Board "INGO Ukraine", noted,  the penetration rate of VHI in Ukraine today is 2-3%. And the portfolios of insurance companies on VHI are 95% of corporate insurance contracts. At the same time, the market growth rate in the VHI 2013 amounted to about 15%, and, projected to Mr. Gordienko, it will remain at the same level in 2014. Increasingly, health insurance becomes a part of the social package of employers, and the trend is encouraging.

After the completion of intercourse speakers with journalists, the solemn opening of the INGO  Medical Center and a tour around the center were held.

Publicity Creating developed a script of this event, provided advice to the client, held the invitation and accreditation of journalist according to the approved list,  prepared a press release, and distributed photos and video materials.

"Such projects require very careful handling of media-list and target work. Despite the situation in the country, the event took place in a calm and warm atmosphere at a high level. Such a point work is becoming a certain trend lately, and our agency has repeatedly confirmed its ability to work in such circumstances. "- Ruslana Plis, Publicity Creating Managing Partner and Account Director said.

This project was entrusted to Publicity Creating as a result of agency’s winning in the tender in November 2013.