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News / about company / Results of the year from Publicity Creating PR agency
19 January 2018
 

For Publicity Creating, the 2017 year was quite intense.



The specific of 2017 in the PR market was the active use of innovative products, on the one hand, and a return to traditional methods of promotion, on the other. According to the specialists of Publicity Creating, this characterizes the general situation in the market of marketing services in Ukraine. With the economic crisis, many client companies began resuming PR activity, drawing on the experience of previous years, but at the same time, seek to use new methods in conditions of uncertainty.

For Publicity Creating, the 2017 year was quite intense. The most popular services were: PR in the Internet and social networks, PR-coverage of events, media relations, PR campaigns in the media, organization of PR events for partners, video reports and interviews. PR consulting, development of strategic documents (including Information model) and corporate trainings on PR communications were also in demand.

In 2017, the Agency carried out PR work for customers, working on the construction market, agrarian market, IT, industry, electrical, cosmetics, exhibition). During the year, more than 40 projects were implemented for 17 clients, including Ukrainian Start-ups (Znatny Med, Marketbox and others) and well-known international companies with a long history (Hansa-Flex, URSA, DAIKIN, OptimaHouse and other).

In particular, for the official DAIKIN distributor in Ukraine, Leacond company, a series of events for designers was organized, and for the Hansa-Flex representative office in Ukraine a complex project was implemented, including promotion on the Internet and social networks.

The project of PR-coverage for  OptimaHouse was successfully completed – it’s the first Active House in Ukraine. The project involved leading manufacturers of building materials and equipment (Saint-Gobain, Velux, Veka, Schneider Electric and others). Cooperation with Publicity Creating lasted during  3 years.

The cooperation between Publicity Creating and the organizing committees of the leading exhibitions continued. So, the PR-support project of KyivBuild 2017 was organized (organizer of DP Premier Expo), and for Euroindex, PR support was provided for elcom 2017 and BEZPEKA 2017. The range of services included press releases, video interviews with participants, surveys of visitors, etc.

In addition to regular customers, with whom the PR agency successfully operates from 3 to 15 years, projects were implemented for new customers. For example, it began a collaboration with the representative of Phoenix Contact in Ukraine.

 "During 2017 our experts have been improved approaches to the promotion of the Internet, expanding the range of services on public relations coverage of events, prepared a good basis for the development of new services, the output of which is planned in 2018," - said Valery Kureyko, Director of Publicity Creating Company.


Reference:

Publicity Creating successfully works on  the Ukrainian market for 20 years, the company specializes in strategic communications and PR. The company is in the TOP of the most famous and professional PR agencies in Ukraine. Publicity Creating has been the information leader of the industry for many years. During its work on the market, Publicity Creating has realized more than one  thousand projects for hundreds of clients, among them large Ukrainian and international companies operating in all major markets, both in the B2B and B2C sectors.

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