Publicity Creating Company offered a new service – express-audit of PR-activity.

It’s very important for companies to communicate effectively in the conditions of crisis. It’s impossible to do without understanding of initial situation, own strength and weaknesses. In reply to the market inquiries, Publicity Creating Company offered a new service – express-audit of PR-activity.

As a result of express-audit clients get the informational-reputation portrait which is formed on the basis of armchair researches (analysis of information space for the last quarter or a half-year, content-analysis of publications, press-portrait of the company) and expert interviews (consumers and experts).

Using such a «portrait», that is bases on objective information, a client can build the communications more point wise. Additionally, the «reputation portrait» of market can be given (attitude to this industry and operators from the side of consumers and mass-media, in whole).

General director of Publicity Creating Valeriy Kureiko said: «A client gets the results of audit operatively, during a few weeks, and using our recommendations can plan the communications on the first half 2010 at once ».