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News / events / Marketing Day took place as a part of the Building and Architecture Exhibition 2009 in Kyiv
31 March 2009

The Marketing Day on the subject of marketing communications during the crisis took place on the 26th of March, 2009 during the XVIII of Building and Architecture International Exhibition2009, Spring. The event was attended by about 100 people.  



The Marketing Day on the subject of marketing communications during the crisis took place on the 26th of March, 2009 during the XVIII of Building and Architecture International Exhibition2009, Spring. The event was attended by about 100 people.
Own presentationa were made by well-known Ukraine specialists in PR and marketing,which shared with their point of views about an affect of crisis on PR-market.


The General Director of the Company of Strategic Communications Publicity Creating, Valeriy Kureiko, suggests not to lower the information activity, but to release media with significant positive information about a company or a brand. More attention should be paid to PR of the Head of the company, presenting him as an authoritative expert in own field. The target audience during the crisis are: partners, clients and staff. Expert closely associates PR and marketing results - only this type of PR can exist today.


The Head of IAC Publicity Rouslan Plis has analyzed reputation risks that illuminate during crisis (main risks were identified as communication risks and relations risks). Major areas spheres of risk, according to experts, are media, partners, employees and competitors. It is important to work out clear scheme of cooperation with partners, to strengthen their loyalty and to pay more attention to personal communication. Concerning employees it is important to adjust labor relations, rightly assessing their work and regulating corporate information flow. The monitor the media (including the information about competitors) and content analysis is also needed to obtain a base for rapid and correct management decisions.


All speakers of the Day of Marketing marked the need of neutralization of the "psychological factor" during crisis as in a state of panic, distrust or apathy neither a company nor employees can not effectively deal with the crisis, to seek and to find new opportunities
 

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