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News / events / Publicity Creating – the Winner of the Audience Award
23 October 2002

September 23, 2002 the Center of PR consulting Publicity Creating – the winner of the Audience Award, which was held among the exhibitors of REX Gallery, at REX-2002 Exhibition.



September 23, 2002 the Center of PR consulting Publicity Creating – the winner of the Audience Award, which was held among the exhibitors of REX Gallery, at REX-2002 Exhibition.

 


Series of works Not Bad Jokes About PR won the 1st place, aheaded by 80 votes of those, whoe were on the 2nd  and 3rd places: advertising agencies Dialla and Bates Ukraine.


Another series of works of the Publicity Creating Company - "Now we're close ..." won the professional competition in the category Press Advertising. Projects in this competition were evaluated by representative of the professional jury.

 

According to Rouslan Plys, the Publicity Creating Creative Director, objective for agency to participate in REX Gallery is to show that PR is a creative activity. The secret of success of the series Not Bad Jokes is that it visually revived the stereotypes of society in relation to different types of Public Relations: political, commercial and so-called "black" PR. This series of original works is an irony of stereotypical thinking.


These types of PR presented in clear and vivid image of the cat yard. Political cat finds something in trash containers, while the black cat is attracted by a piece of sausage. "Commercial" PR in the face of horrid kitten, who with passion myaus to microphones in the media.
 

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