The Company of Strategic Communications - Publicity Creating – released a PR-campaign for the launch of the Sovereign Hospitality Holdings at the Ukrainian market.

The Company of Strategic Communications - Publicity Creating – released a PR-campaign for the launch of the Sovereign Hospitality Holdings at the Ukrainian market. The Sovereign Hospitality Holdings is an international developer, which plans to become one of the largest investors into the Ukrainian hotel business. Launch of the Holdings at the Ukrainian market is planned under the global strategy on the CIS market.

As part of the campaign, the Publicity Creating Company held out preliminary PR-activities, which included informing the media; media monitoring and analysis; and working with requests from reporters. As a result, a number of publications in business and trade press, the leading online resources were received. In addition, several interviews have been organized.

Sovereign Hospitality Holdings is the  Kuwaiti company, which is the part of Ma Kharafi Group. It is specialized on projects in hotel business, tourism and real estate. The company's strategy is to expand its activities by acquiring assets, as well as financing and development of projects in hotel business, tourism and real estate in the world and particularly in Ukraine.

Thus, the amount of investments into construction of hotel complexes in Ukraine could reach 1 billion US Dollars. In the construction of hotel facilities in Russia, the company plans to invest 1.5 billion US dollars; in Kazakhstan - about $ 1 billion US dollars. Investments are also planned in Azerbaijan, Tajikistan and Uzbekistan.