Publicity Creating Saigned Agreement for Promotion of Iren Bukur Trade Mark

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News / contracts / Publicity Creating Saigned Agreement for Promotion of Iren Bukur Trade Mark

17 May 2010

Publicity Creating Company signed a contract to promote natural cosmetics of Ukrainian trade mark Iren Bukur in 2010.

Publicity Creating Company signed a contract to promote natural cosmetics of Ukrainian trade mark Iren Bukur in 2010.

Agreement includes promotion of the trade mark by implementing full range campaign. Campaign includes:media relations (news, articles writing and distribution), press events, sampling, informational support of new retail outlets of the trade mark, participation in radio and television programs.

PR-campaign also includes promotion of special events for consumers, who use products of trade mark Iren Bukur, including quizzes and contests. There will be PR-support in the Internet: blogging, communication with customers, discussion and comments, etc..

Target audience is, above all, Ukrainian consumers with income above average; professionals (beauticians, stylists) and media representatives.

Director General of Publicity Creating (President of Publicity Group) ValeriyKureyko said, “For Iren Bukur trade mark we proposed a strategic campaign, aimed at the audience, which influences marketing resultsof the company. There are traditional instruments and new, including promotion on the Internet.”

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