The Company of Strategic Communications, Publicity Creating, has signed a year contract to promote the trade mark ColorWay - consumables for printing. 

 The Company of Strategic Communications, Publicity Creating, has signed a year contract to promote the trade mark ColorWay - consumables for printing. The communication program developed specifically for needs of the client is entitled "For the maximum."

The main purpose of the program is to enable the trade mark ColorWay to be among three market leaders of consumables and subsequent good; and also building up reputation of the trade mark ColorWay as a national brand. Communication plan includes preparation and distribution of articles and news, PR-materials for the Internet, events for partners and consumers, professional photographers. The campaign also includes consulting and PR of the Head of the company.

Publicity Creating has already developed the anti-crisis PR-campaign and the key strategic products. Monitoring of media and competitive market environment are also in process.

"Our team cooperates with ColorWay for the third year. During this time, the market of consumables received statistics, researches, often conducted various tests of products, round tables about the subject, thematic reviews in specialized press. A lot of ultimate consumers learned about products of the trade mark ColorWay; hundreds of partners from all regions of Ukraine are ready to cooperate with the company. Our competence is the information promotion, comprehensive consulting, selection of effective PR-tools, individual approach. For this customer we used a marketing model of “formation of the market for the client,” said the Director of Publicity Creating Company, Valeriy Kureiko.