In February, the Publicity Creating Company and the Rubin Company - the exclusive provider of ColorWay products to Ukraine, signed a contract for PR-promotion in 2008.

In the February 2008, the Publicity Creating Company and the Rubin Company, the exclusive provider of ColorWay products to Ukraine, signed a contract for PR-promotion in 2008. The agreement on Cooperation was signed on the basis of consequences of successful implementation of several projects on the second half of last year.

The PR-campaign is conducted in two directions - reputation PR (promotion of the provider) and PR-marketing (brand-PR, branding products).

Comprehensive communication program includes development of key messages, PR-campaign in specialized mass media, mass media relations and consulting. Cooperation with magazines, PR on the Internet, independent testing of products and market researches are also planned. According to Rouslan Plis - the Publicity Creating Managing Partner, Ukrainian consumable market is characterized with high level of competition. Due to increasing consumer demands, the popularity and reputation of brands has become increasingly important, especially in the segment of compatible consumables.