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News / cases / The Publicity Creating Company Released PR-campaign for the Launch of Color Way Trade Mark
8 January 2008

The PR-campaign consisted of: the development of strategic documents; a set of articles in specialized and regional press according to the information model; the promotional tour in four key regions of Ukraine; cooperation with an organizing committee; participation in specialized exhibitions; press releases wriring and distribution; independent consumer testing of products.



The PR-campaign consisted of: the development of strategic documents; a set of articles in specialized and regional press according to the information model; the promotional tour in four key regions of Ukraine; cooperation with an organizing committee; participation in specialized exhibitions; press releases wriring and distribution; independent consumer testing of products. Consulting in PR-strategies and communications of the Head of the company also took place regularly.
 

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