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News / cases / The Publicity Creating Company Released PR-campaign for Daikin’s Air-conditioners
9 January 2008

During 2007 the Publicity Creating Company released a communication PR-program to promote air-conditioning equipment from Daikin (Japan) of the Ukrainian market.



During 2007 the Publicity Creating Company released a communication PR-program to promote air-conditioning equipment from Daikin (Japan) of the Ukrainian market.


The program included: drawing up a strategy; PR-program in mass media (press, Internet, TV, radio station); press releases writing and distribution in media;  realization of technical seminars, press events, competition for journalists. And outdoor image advertising on boards in 8 cities of Ukraine.


One of the most important in promotion 2007  were articles in specialized press and magazines, specialized on the subject of Architecture and Design, as well as popular web-sites. During this campaign 28 articles on different subjects were published.
Cooperation with the Publicity Creating Company helped in rapid growth of popularity of the world's leading climatic technologies in Ukraine. It also allowed to form a positive reputation of the manufacturer and to  inform professionals and users about advantages of high-quality equipment.
 

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