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News / cases / Quality is The Most Important
25 November 2009
 

Publicity Creating Company has implemented the PR-campaign - Quality is The Most Important - for the exclusive supplier of compatible consumables TM Color Way.



Publicity Creating Company has implemented the PR-campaign - Quality is The Most Important - for the exclusive supplier of compatible consumables TM Color Way. The campaign was released during 2008 and 2009 years.

During cooperation several independent testing ColorWay products were held: - photo paper different species, cartridges, toner for laser printers, ink for computer systems (CISS).

Studies, conducted by the Center of Independent Consumer Expertise TEST, displayed, that ColorWay products were rated at A-level comparable with world-renowned brands of consumables.

About 40 professional photographers from business and specialized media and from Kiev photo schools could test the trade mark’s products with a professional point of view. Specialists appreciated the quality of photo paper and toners by ColorWay Trade Mark, and also gave their recommendations for further product development.

During the 2008 and 2009 years products by the ColorWay Trade Mark were also tested in labs of specialized publications.

The PR-programme “Quality is The Most Important” included mass-media relations, informing customers and partners of the Rubin Company by means of press-releases, news and articles.

Valeriy Kureiko – the CEO of the Publicity Creating Company- noted that management of the Rubin Company recognized the high efficiency and importance of independent testing programme.
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The campaign resulted not only in assurance of the high quality of ColorWay’s products, but also provided important information, which helped to improve the product range for Ukrainian consumers with good prices and best quality.
 

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