The press-conference for Rubin Company (the exclusive provider of ColorWay trade mark in Ukraine, which is one of the top-3 of the Ukrainian market of compatible consumables) was held on the 7th of October, 2009.

The press-conference for Rubin Company (the exclusive provider of ColorWay trade mark in Ukraine, which is one of the top-3 of the Ukrainian market of compatible consumables) was held on the 7th of October, 2009. It was organized in the Information Agency Ukrainian News by Publicity Creating Company.

The press-conference was attended by heads of Rubin Company and regional managers of IDC Company Ukraine.

Among general decrease of sales on the IT market (50-60%), the segment of supplies fell by only 16%, and now is one of the most promising areas of IT-industry.

Journalists were interested in the positive experience of Rubin Company - sales of the ColorWay trade mark increased by more than 50% during first half of this year (compared with the second half of 2008). Speakers also talked about marketing and partnership strategy, which promoted growth of dealership network in all regions.
 

The General Director of Publicity Creating Company - Valeriy Kureiko said, “The ColorWay trade mark is one of the few successful examples on the Ukrainian IT-market. Important contribution to marketing position of our client was made by communication campaign, which helped to popularize brand among consumers as well as to form loyalty of partners in marketing chain.”