In early February the Fresh Idea Contest for journalists took place. It's subject was - Air Conditioning / Climate Creation.

In early February the Fresh Idea Contest for journalists took place. It's subject was - Air Conditioning / Climate Creation. The Contest was organised by Publicity Creating Company a sixth time for LEAOND Company in Ukraine - the official trade partner of DAIKIN (Japan) Corporation.

In 2009 32 authors took part in competition. 36 articles of different topics for the contest were published in 25 mass-media, icluding business, specialized media and Internet.However, the competition involved only editorial articles without advertisements.

Winner Awards (for the "Best Article in a Business Media," "the Best Technical Articles," "the Best Article of Consumers' Concerns") took place during press lunch at the Japanese restaurant in downtown of Kyiv.

Journalists were rewarded by valuable prizes - air conditioning and air purifiers of latest models - from LEACOND Company and European headquarters of Daikin Europe NV).

"The Fresh Idea is annual among such events as it is conducted for the sixth time and will be organised in 2010 after our client's decision-making. This unique project promotes issues of the Ukrainian market of climate technology.
With active participation of journalists increases awareness of professionals and consumers about the Company, as well as media loyalty is formed," said the Director General of Publicity Creating Company, Valeriy Kureiko.