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News / cases / Promotion of Cooling Candies
21 May 2001

May 27, 2001 on Kreschatyk street, during the celebration of  the Day of Kyiv, took action to promote new cooling candies from NORD and fruit candies VIT (ROSHEN production).



May 27, 2001 on Kreschatyk street, during the celebration of  the Day of Kyiv, took action to promote new cooling candies from NORD and fruit candies VIT (ROSHEN production).


Development, organization and holding of event - Publicity Sreating.. The  purpose is to familiarize consumers with the new candy caramel of national production and to present new brands.


Participants of contests were given candies, toys and balls with logo of the company. The events were conducted at two sites 15 m in diameter each, issued under the firm style of each brand.


During the event citizens were given to over 4000 free tubes of candies of both brands. Competitions was attended by over 200 people.

 

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