Publicity Creating provided PR support for the promotion campaign “Buy Ukrainian!”

Publicity Creating conducted a series of PR activities to promote the campaign “Buy Ukrainian!” which was held in support of the Ukrainian producers.

As a part of the promotion, the agency prepared and distributed a number of news articles among the media; additionally, the agency proposed to visualize the promotion campaign "Buy Ukrainian!" with a branded ‘Patriotic Trolley’, created in Ukrainian motives.

The Patriotic Trolley was ornamented with traditional Ukrainian plants: spikelet of rye and wheat, a cornflower, a daisy and a sunflower. "Vіzochok" was decorated in national colors symbolized wealth, Ukrainian generosity, and faith in a better future. The Trolley was filled with the goods produced by Ukrainian manufacturers-partners of the promotion campaign “Buy Ukrainian!”. Everyone could make a photo with the Patriotic Trolley in one of the branch stores of ECO Market in Kyiv.

The Patriotic Trolley attracted great attention of the ECO Market consumers as well as the social media users – photos of the Trolley were ‘Liked’ and ‘Shared’ thousands of times.