A PR campaign was carried out to promote DAIKIN air purifiers.

At the beginning of this year, the Publicity Creating agency carried out a comprehensive PR-campaign to promote air purifiers manufactured by the DAIKIN Corporation (Japan).

The relevance of this campaign in the context of the coronavirus pandemic is to inform the general public of the fact that new models of DAIKIN air purifiers destroy the SARS-CoV-2, which is confirmed by the results of studies in Japan and other countries.

For example, a recent study by Professor Shigeru Kiuwa (Department of Biomedical Sciences, University of Tokyo) and a team led by Professor Morikawa (Department of Microbiology, Okayama University of Science) confirmed that 99.9% of the new SARS-CoV-2 virus was eradicated after exposure on virus after 3 hours.

In the news and notes that were published on the leading Internet portals of Ukraine, it was explained why the threat of infection in closed rooms is much higher than on the street, how an air purifier with Streamer technology works, how to protect yourself from infection in rooms, etc.

“We are proud of the promotion of such high-tech products as DAIKIN air purifiers, especially since in a pandemic this information is very valuable for the population,” said Valeriy Kureyko, Director of Publicity Creating.