Main for each company in a crisis — not ”to hide a head in sand”, but correctly and confidently build communications with a clients. It is a condition of survival and success at the market. Valeriy Kureiko, founder and General Director of the Publicity Creating company, specialized on strategic communications and PR, tells about the secrets of PR-strategies in not simple terms.

The financial crisis on the Ukrainian PR-market has developed a contradictory situation. On the one hand, a lot of customers have cut budgets, while agencies reduced staff. On the other hand, others became interested in PR. Thus, they actively use different methods of public relations.