Publicity Creating Company is one of the first companies in Ukraine, which began to do PR-audit.

PR-audit is a special kind of research that helps determine quality of PR in the enterprise, company or organization; to find out strength and weaknesses of public relations.

This research can be carried out only by specialists with great practical experience on the basis of special techniques. Confidentiality can be maintened regarding the process and results of the audit (at client's request confidential can be the fact of PR-audit).

PR-audit is often conducted in the following cases:
 

• company changes its business strategy, positioning in the market
• the company had restructurization or change of top management
• the company or brand face new challenges
• company aims to systematize the work in the field of PR
• company wants to improve their PR-activity
• anagement companies are not satisfied with the results of PR-activity
• company wants to identify further priorities in PR
• company wants to get an independent assessment of the effeciency of own PR-activities
• company wants to evaluate the effectiveness of PR-agency or PR-department

In any case, the objective of PR-auditing is to improve communications with Target Audiences; to improve the effeciency of PR-activities.

Experts Publicity Creating developed own method for PR-audit, which enables to investigate corporate communications; identify strength and weaknesses of PR-activities of any company, concerned in any market.

PR-audit carried out by qualified consultants in the form of field and laboratory researches.

Following areas of public relations can be can be studied d uring the audit:

Strategic planning

• Media Relations
• Internal PR
• Anti-crisis PR
• Reputation PR

For more information please send a request.

Obtained results are presented in charts, graphs and conclusions, as well as recommendations for further improvement of PR-activities. Often for the purpose of adjustment and correction of weaknesses in PR, special trainings for staff are carried out, or developedstrategic and tactical documents.

The experience of PR-audit in more than two dozen companies proves effectiveness and exclusive benefit of this type of research.