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Cases / TM Monarch: development of the image

Project: Comprehensive communicational program for strengthening image of the company.

Client: Palmira Ruta (Monarch, Brooks), 2007

Aims and tasks:

• Strength a positive image of Monarch, give it new shades.
• Develop a system work with mass-media and form a pool of loyal journalists.

Solution:

• Holding two large presentations of new shoes collections (spring-summer and autumn-winter), with fashion shows, inviting celebrities, partners and clients
• Organization of events for national mass-media (press briefing)
• Organization of competition for journalists "Master of shoe words"
• Holding PR-campaign in mass-media for reporting news and trends in shoe fashion

Results:

• Key messages were told to the target audience
• Connections with the reference mass-media were established (business, entertainment, popular edition of fashion)
• Company image acquired new, "trendy" features.
 

24.02.2021
The agency is a PR-partner of the KNAUF Company in social media and Internet.
19.02.2021
We talked to Valeriy Kureyko of Publicity Creating about Strategic Communication and PR. This is what he said about it.
18.02.2021
We talked to Valeriy Kureyko of Publicity Creating about Strategic Communication and PR. This is what he said about it.