Cases / Media tour to the regions

Project: Media tour to the regions of Ukraine.
Client: INGO Ukraine, 2007

Goals and objectives:
• To increase the level of services awareness among the consumers of insurance company
• To develop a regional media loyalty to the insurance company
• To make informational support of the local branches activities

• Organization of events for the regional media in 7 key regions of Ukraine: Kharkiv, Donetsk, Dnipropetrovsk, Zaporozhye, Odessa, Nikolaev, Lviv.
• Media support in regional press

• More than 90 editorial posts in the regional media (press, radio, Internet, TV) were published as a result of events happened
• The event was attended by over 100 representatives of regional media (local, business and popular press, TV, informational agencies).

In the center of attention is ethics
Publicity Creating continues the development of strategic documents
В центрі уваги — етика